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3D Hologram Advertising Display Marketing Explained

Posted on March 23, 2023

By James Boatwright

What is a 3D Hologram Advertising Display?

A 3D Hologram Advertising Display is a series of LEDs that spin to create the illusion of a 3D image (three-dimensional projection), resulting in a hologram effect. 

In short 3D Holograms are big fans with LEDs on them.

How does a 3D Hologram Display work?

In a nutshell, a series of LEDs are attached to a fan that spins them incredibly fast to create a stunning 3D hologram. In addition, an internal computer tells the LEDs when to come on and go off, and which colour to light up and when. 

The LEDs are very similar to any other LED, the difference being that these LEDs are on a fan. Therefore, the rest of the background appears to be see-through when they are not on. 

What file type should I use to create a 3D Hologram Advertising Display?

MP4s work great, but you want the content to be on a black background. The background will create transparency between the content and the environment, making the video jump out more. 

From our experience, we have found that recorded footage works, however, the best way of getting the most out of this technology is to animate the content. Creating animated content is often more expensive, but it’s well worth it. 

What is the size of a 3D Hologram Display?

There are several different size options are available for 3d Hologram Advertising Displays, and you can use multiple fans to create one large hologram display. For context, our largest singular display is just under 1m in diameter. 

We have seen companies using up to 30 fans at once to create a 5m x 2m display, and it looks fantastic - enormous large than life size holograms. If you’ve got the budget for an event and want everyone to stop in awe, it’s definitely worth thinking about.

How do you update the content on a 3D Hologram Display?

Like most tech nowadays, there are a few options. The easiest we found is with an app. The displays have a wifi module in them, so join the product's wifi, load up the app, and you've got full access to the playlist for that player. 

There's also an ability to update the content online. The front end is ok but could be better, though when you get the hang of it, it's effortless to update each player. You do, of course, need to make sure the fan/display has access to a decent wifi signal to do this.

What are the downsides to using a 3D Hologram Advertising Display?

These displays look awesome - and they’ll get your brand attention, but the downside to 3D Hologram Advertising is the product itself. Remember, this fan is essentially plastic blades spinning around really fast. If you are going to house this anywhere in close proximity to shoppers, then you will need an acrylic box and window around them - this limits things slightly, although if you’re advertising a launch in a shop window - jackpot!

The same can be said for the sound. Think about any fan spinning fast all day - while it’s not super loud, it’s loud enough to be annoying - again, a transparent plastic box helps with this.

Where and when should I use a 3D Hologram Display?

While they look fantastic, being realistic, we don't see these as a permanent feature in-store. We could develop point of purchase displays to house them, but don’t really see these in use for long term marketing.

If you're exhibiting at an event, have space in a window or have a product to launch, a 3D Hologram Advertising Display is guaranteed to get the attention your product and brand deserve. 

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